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A big reason is relative advantage. The "I have to use it because its there now and everyone else is, but I would rather no one have to use it at all" argument.

Lets say I'm a small business and I want to produce a new logo for some marketing material. In the past I would of paid someone either via a platform or some local business to do it. That would of just been the cost of business.

Now since there is a lower cost technology, and I know my competition is using it, I should use it too else all else equal I'm losing margin compared to my competition.

It's happening in software development too. Its the reason they say "if you don't use AI you will be taken over by someone who does". It may be true; but that person may of wished the AI genie was never let out of the bottle.