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happosai | 2 months ago

It appeared to me (from far outside) that Intel was trying to segment the market into "Affordable Home and office PC:s with x86" and "Expensive serious computing with itanium". Having everything so different was a feature, to justify the eyewateringly expensive itanium pricetag.

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kuschku|2 months ago

The same trick they pulled again with AVX512 and ECC support later on.

clausecker|2 months ago

And the same reason NVRAM was dead on arrival. No affordable dev systems meant that only enterprise software supported it.

windward|2 months ago

Seems shortsighted (I'm not saying you're wrong, I can imagine Intel being shortsighted). Surely the advantage of artificial segmentation is that it's artificial: you don't double up the R&D costs.

trashface|2 months ago

Maybe they thought they would just freeze x86 architecturally going forward and Itanium would be nearly all future R&D. Not a bet I would have taken but Intel probably felt pretty unstoppable back then.

Earw0rm|2 months ago

The IBM PS/2 play. And we all know how well that one worked out.

happosai|2 months ago

I'm sure it worked out for many bosses. They got their bonuses and promotions and someone else got to clean up mess.