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markbao | 2 months ago

McDonald’s is an interesting example because they’re increasingly replacing cashiers with kiosks. Robotics/LLMs seem to have diminishing returns compared to that in the order taking realm.

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bcrosby95|2 months ago

I love it when people invent things to force everyone perform self service and call it 'progress'.

mlrtime|2 months ago

I like it, I order on my phone before I get to the place and just pick it up.

Any reason to like the old way is just nostalgia in my head.

rajamaka|2 months ago

I usually see people preferring to use the self service in McDonalds or supermarkets when given the option of either, so the consumer must find some benefit to it.

gedy|2 months ago

I don't know what they are thinking, the kiosks are not cheap to install or maintain, they are buggy, and they've put me off from going into McDs anymore. The In-N-Out nearby is cheaper, friendlier with plenty of employees working, (and better quality), so not sure what McD's end game is here.

markbao|2 months ago

I don’t like them either. The UX is annoying and it’s way too large. The benefit is that I get to see more options than can fit on the screens and they have photos, but still in person just seems better.

But I’ve read they’re effective, apparently, in consistently upselling compared to a human, so I’m guessing that’s their play.

glitchc|2 months ago

Sure, but not the kitchen staff, which is where the robotics dream is supposed to take you.

al_borland|2 months ago

I watched a show over 20 years ago that showed a fully automated robotic kitchen at McDonalds. I can only assumed they have continued to evolved it and perfect it as the technology has improved. I think it’s simply a question of when it hits the tipping point on cost.

There may also be an issue with logistics when it comes to making sure the machines keep running if there is a problem. They can barely keep the ice cream machines running.

markbao|2 months ago

True, that’s a good example of the commenter’s “last 5% is the 95%”

kulahan|2 months ago

I hate those stupid things so much. They're really, as far as I can tell, just moving all labor to the kitchen and drive-thru, while considering the dining area an afterthought.

Maybe they're just following the trends their own numbers tell them are happening, but I don't think they trust robotics enough to put an area they truly care about under its purview just yet.

SoftTalker|2 months ago

Even 30 years ago more than half the sales at a McDonalds were in the drive through. Some new McDonalds don’t have much of an inside dining room at all anymore, while having multiple drive through lanes.

SoftTalker|2 months ago

Yeah the introduction of the kiosks is what tipped the scale and stopped me going to McDonalds. And I used to eat there a couple of times a week at least.

al_borland|2 months ago

McDonald’s is also pushing their app pretty hard with lots of incentives.