McDonald’s is an interesting example because they’re increasingly replacing cashiers with kiosks. Robotics/LLMs seem to have diminishing returns compared to that in the order taking realm.
I usually see people preferring to use the self service in McDonalds or supermarkets when given the option of either, so the consumer must find some benefit to it.
I don't know what they are thinking, the kiosks are not cheap to install or maintain, they are buggy, and they've put me off from going into McDs anymore. The In-N-Out nearby is cheaper, friendlier with plenty of employees working, (and better quality), so not sure what McD's end game is here.
I don’t like them either. The UX is annoying and it’s way too large. The benefit is that I get to see more options than can fit on the screens and they have photos, but still in person just seems better.
But I’ve read they’re effective, apparently, in consistently upselling compared to a human, so I’m guessing that’s their play.
I watched a show over 20 years ago that showed a fully automated robotic kitchen at McDonalds. I can only assumed they have continued to evolved it and perfect it as the technology has improved. I think it’s simply a question of when it hits the tipping point on cost.
There may also be an issue with logistics when it comes to making sure the machines keep running if there is a problem. They can barely keep the ice cream machines running.
I hate those stupid things so much. They're really, as far as I can tell, just moving all labor to the kitchen and drive-thru, while considering the dining area an afterthought.
Maybe they're just following the trends their own numbers tell them are happening, but I don't think they trust robotics enough to put an area they truly care about under its purview just yet.
Even 30 years ago more than half the sales at a McDonalds were in the drive through. Some new McDonalds don’t have much of an inside dining room at all anymore, while having multiple drive through lanes.
Yeah the introduction of the kiosks is what tipped the scale and stopped me going to McDonalds. And I used to eat there a couple of times a week at least.
bcrosby95|2 months ago
mlrtime|2 months ago
Any reason to like the old way is just nostalgia in my head.
rajamaka|2 months ago
gedy|2 months ago
markbao|2 months ago
But I’ve read they’re effective, apparently, in consistently upselling compared to a human, so I’m guessing that’s their play.
glitchc|2 months ago
al_borland|2 months ago
There may also be an issue with logistics when it comes to making sure the machines keep running if there is a problem. They can barely keep the ice cream machines running.
markbao|2 months ago
kulahan|2 months ago
Maybe they're just following the trends their own numbers tell them are happening, but I don't think they trust robotics enough to put an area they truly care about under its purview just yet.
SoftTalker|2 months ago
SoftTalker|2 months ago
al_borland|2 months ago