[a2128]

The market today is extremely different to what the market looked like at the time Amazon worked their strategy, it was dominated mainly by physical retailers that may have required a long drive, things were not always stocked, limited choice on what's stocked on shelves. And ordering over a phone from paper catalogs had long delivery times and limited information beyond just a picture and short description. Amazon disrupted the industry by changing all of this and becoming the first major online retailer.

You won't be able to just replicate their strategy, and they've spent ridiculous amounts of money on next-day/same-day delivery infrastructure that nobody's gonna be able to invest that much. But if you do have any ideas on how to disrupt Amazon and be more convenient than them in 2025 let me know :)

[ttoinou]

So they worked a lot to get to the position here and no one else wants to make the same efforts. There's no easy play here

[a2128]

Plenty of people do want to make the efforts and have tried. Physical retailers like Walmart have opened online retail but adoption remains limited. Startups like Jet.com, Quidsi, Fab.com, Rakuten/Buy.com, Woot and many others have tried and failed to take on Amazon, leading to bankruptcy or being sold. The reality is that nobody can take on Amazon due to their slimy tactics but also nobody can realistically provide something to customers that Amazon doesn't already provide. Fees will keep increasing and costs inflating as much as Amazon wants, while customers are none the wiser and sellers can do nothing about it.