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ComplexSystems | 2 months ago

I am as tired of AI slop as everyone else but I think the backlash to this is way too exaggerated. Commercials are already "slop." There is no expectation of quality at all. The average Christmas commercial involves a bunch of elves singing "Taking Care of Business" while dancing in front of office supplies.

This commercial sucked because nobody wants to hear "it's the most terrible time of year." I don't really care if they used AI.

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port11|2 months ago

I think this one was especially bad because a massive corporation can't be arsed to do better. Like, Apple exaggerates a lot on their advertising, but at least there's some heart to it. (Coming from someone that doesn't like Apple.)

danielbln|2 months ago

Unless they do an ad where they literally crush creativity into a thin slab, an ad they had to later apologize for. Pepperage Farm remembers.

averageRoyalty|2 months ago

Exactly. Most ads are cringy and rubbish. This concept could easily have been made with real actors and a VFX crew and been equally as shitty.

I find people complaining about bad ads odd. Do people want good ads? Do they want to be engaged as they're being sold Pepsi? I work hard to avoid ads, their quality isn't even a factor for me.

em-bee|2 months ago

yes, ads actually being good would make them so much more tolerable, and maybe even watchable. there used to be a show that presented the worlds best ads of the year or something like that. it showed some awesome memorable ads