[fnikacevic]

So are we banning all advertising to children? Or only banning them from communicating and posting with each other?

If it's about monetizing child attention not about speech control why isn't every single toy ad, food ad, movie ad, also banned?

[optionalsquid]

> So are we banning all advertising to children? Or only banning them from communicating and posting with each other?

Kids are not banned from communicating and posting with each other; the ban exempts a number of direct messing apps, as well as community apps like Discord:

https://www.theguardian.com/media/2025/dec/10/social-media-b...

If I had to over-simplify it, then the ban appears to mostly target doom-scrolling apps. I say mostly, since I'm not sure why Twitch and Kick are included

[awillowingmind]

Twitch & Kick are likely included because they can breed parasocial relationships between streamer & viewer.

[stephen_g]

Haha, no, here in Australia we can't even ban gambling/betting app ads on TV during sports when lots of kids are watching!

[hshdhdhj4444]

Because all those aren’t close to being as harmful as social media is.

We do ban the things that consume children the way social media does.

Alcohol, addictive drugs, etc.

[fnikacevic]

The data on social media harms is mixed at best. We know for a fact fast food, cosmetic ads for girls, are strictly more harmful.

This is nothing more than speech control under the guise of "won't someone please think of the children"