[ozbonus]

I think Netflix realized that reducing ratings to a simple thumbs up/down was a bad idea after all. A while back they introduced the ability to give double thumbs up which, if you can treat non-rating as a kind of rating, means they're using a four point scale: thumbs down, no rating, thumbs up, double thumbs up.

[xnorswap]

Netflix are right that 5-stars is too many, it translates to a 6 point scale when you include non-rating, and I don't think there is a consistent view on what "3 stars" means, and how it's different to either 4 stars or 2 stars ( depending on the person ).

For some people 3 stars is an acceptable rating, closer to 4 stars than 2 stars. For others, 3 stars is a bad rating, closer to 2 stars than 5 stars. And for others still, it doesn't give signal beyond what a non-rating would be, it's "I don't have a strong opinion about this".

Effectively chopping out the 3-star rating, leaves it with a better a scale of:

   - Excellent, I want to put effort into seeking out similar content
   - Fine, I'd be happy to watch more like it
   - Bad, I didn't enjoy this
   - Terrible, I want to put effort into avoiding this

With the implicit:

    - I have no opinion on this

But since it's not a survey, it doesn't need to be explicit, that's coded into not rating it instead.

These are comparable to a 5 point Likert scale:

    "I enjoy this content"

   - Strongly agree
   - Agree
   - Neither Agree nor Disagree
   - Disagree
   - Strongly Disagree

The current Netflix scale effectively merges Disagree and Strongly Disagree, and for matters of taste that may well be fine.

It would be interesting to conduct social science with a similar scale with merged Disagree and Strongly disagree to see if that gave it any better consistency.

[Someone]

When given a 5-star choice “very bad/bad/ok-ish/good/very good”, I rarely pick one of the extremes.

I suspect there are others who rarely click “bad” or “good”.

Because of that, I think you first need to train a model on scaling each user’s judgments to a common unit. That likely won’t work well for users that you have little data on.

So, it’s quite possible that a ML model trained on a 3-way choice “very bad or bad/OK-ish/good or very good” won’t do much worse than on given the full 5-way choice.

I think it also is likely that users will be less likely to click on a question the more choices you give them (that certainly is the case if the number of choices gets very high as in having to separately rate a movie’s acting, scenery, plot, etc)

Combined, that may mean given users less choice leads to better recommendations.

I’m sure Netflix has looked at their data well and knows more about that, though.

[crote]

> The current Netflix scale effectively merges Disagree and Strongly Disagree, and for matters of taste that may well be fine.

I'm a bit skeptical about this.

To me there's a big difference between "This didn't spark joy" and "I actively hated this": I might dislike a poorly-made sequel of a movie I previously enjoyed, but I never ever want to see baby seals getting clubbed to death again.

Every series has that one bad episode you have to struggle through during a full rewatch. Very few series have an episode bad enough that it'll make you quit watching the series entirely, and ruin any chance at a future rewatch.