[Festro]

“Every single piece of the ad has been hand-held and art-directed—almost as though the AI is an animation tool,” Saunders said. “…It actually has required more work.”

...then just make a normal filmed ad?

If you're spending more time and money on a (currently) lower quality, poorly received result then you're wasting your time.

McDonalds and Coca-cola Christmas ads being the prime examples here.