[sophrosyne42]

Naming schemes in consumer marketing serve a function. They are easily identifiable, unique, and memorable. All of these properties serve to identify the thing by associating a unique name with a unique set of services/function/effects on use.

Medical and chemical terminology is built on the history of latinate terms and compounds whose simples follow the same pattern. Latinate terms, I might add, which reference mythical, fantastical, or unusual things. Consider the planet Mercury, for example. The only difference? The centuries of time it took for scientific evolution to turn these unique names into a taxonomical language with its own logic.

There is no such taxonomy for computer science. But in the course of the evolution of such a taxonomy, it will be built out of the mess of names like the ones we like to use for our programs and tools like Rust, Ocaml (notice combination of interesting and technical), git, npm, bun, ada, scipy, etc etc.