[herbturbo]

This sounds like old TV exec logic. Disney IP is not “premium” any more thanks to relentless overuse in their garbage movies and shows.

My teenage kids watch YT and TikTok (which gets highly relevant UGC daily) and couldn’t care less about Mickey Mouse or Kylo Ren.

[578_Observer]

Valid point. "Premium" might be the wrong word now due to the recent dilution of their IP (Marvel/Star Wars fatigue).

However, as AI-generated content floods platforms like YouTube, the value of "Human-Curated" narratives—even if currently diluted—might regain value as a counter-balance to infinite slop.