[ndkap]

To be honest, `awk` that the author references to as a good name, is not. It's just the initials of authors, which does not convey anything about what the tool does. It's yet another cognitive tax.

And I would go further, the extremely shortened names in Linux and other places is problematic too, given that most terminals now allow name completion on tab.

[squigz]

Now? Tab completion has been a thing for decades.

https://en.wikipedia.org/wiki/Command-line_completion

Tab completion being a thing does not take away from short, memorable names being easier to use. You'd likely end up typing more on average, due to multiple programs sharing the first few letters of their name