[et1337]

If something is difficult or scary, do it more often. Smaller changes are less risky. Code that is merged but not deployed is essentially “inventory” in the factory metaphor. You want to keep inventory low. If the distance between the main branch and production is kept low, then you can always feel pretty confident that the main branch is in a good state, or at least close to one. That’s invaluable when you inevitably need to ship an emergency fix. You can just commit the fix to main instead of trying to find a known good version and patching it. And when a deployment does break something, you’ll have a much smaller diff to search for the problem.

[AlotOfReading]

There's a lot of middle ground between "deploy to production 20x a day" and "deploy so infrequently that you forget how to deploy". Like, once a day? I have nothing against emergency fixes, unless you're doing them 9-19x a day. Hotfixes should be uncommon (neither rare nor standard practice).

[sethammons]

Org size matters. A team of 500 should be deploying multiple times per day.