[wdr1]

No.

And having worked in digital advertising for 20+ years, I'd be shocked if they are anywhere as effective as often claimed.

It's mostly clickbait/outrage for the sake of headlines & clicks.

[mmooss]

Lots of people repeat the things from the manipulation campaigns, vote for them, and act on them.

[array_key_first]

> It's mostly clickbait/outrage for the sake of headlines & clicks.

That's just how populist messaging works, even before the internet. You say outrageous stuff on the radio and then people listen - just ask Adolf Hitler.

We know, for sure, it works - particularly when the medium is new and people haven't built up a strong sense of discernment.

Like social media. Uh oh.