It's not just marketing, iRobot basically stopped innovating. For commodity items like robot vacuums or pool cleaners, there is a relentless pressure to innovate. You can't simply coast or else you will soon find yourself left behind.
Yeah, this company went through an amazingly bad period. They quite innovating, and also worked really hard to segment their products in a way that would extract every last $ out of the consumer. "Oh you want it not to run into things? You'll need one more step up for another $100-200" It wasn't really based on the hardware, so much as the intentional limitations of the software.
Meanwhile cheap roborocks had no arbitrary limitations and more honest marketing.
I miss the optimism that this company used to have, but I won't miss the entity that they became.
I haven't seen a useful innovation in a robovacuum for at least a decade. What are you talking about?
Biggest issue has been the flood of cheap chinese units on the market - like GoPro, they had nowhere to go, and got beat on price once feature parity was achieved (which didn't take that long).
How many general public appliance makers out there have a competitive production line outside of China ?
As I understand the only countries where one could barely pull that off would be Korea or Japan, and the local makers are mostly giving up as they lose too much on cost.
The German luxury brands have made the "made in Germany" shtick a core part of their marketing. So Miele, Gaggenau, Vorwerk, ect.
Bosch/Siemens are far larger than those, but they outsourced a lot. But even here, significant parts of the higher-end stuff is still made outside China.
>Now they learnt that Chinese can do marketing too.
Roborock didn't win because of doing marketing, they won by being technically superior and word of mouth, in spite of lack of marketing, at least in the west.
Same how Japanese cars beat US made cars in the 1980s even though US cars had the most amount of advertising in the media. Even Steve Jobs said in the 90s that US brands have the best marketing and win all meaningless "awards by industry critics", but if you ask consumers which products are best, they all say the Japanese ones.
Chinese products are now the new Japanese. I still have no idea why westerners assumed "Chinese can't innovate, they can only replicate".
Because that's always the case at the beginning, the country doesn't matter. It takes time to learn and improve. People look at the first or second generation models, get complacent and then they are surprised that by the third or fourth generation those remote countries start to innovate and sell better and cheaper products.
It's the same with kids. They start replicating what grown up do, then they start inventing their own stuff. Not everybody of course, but here we are at a scale of million people so innovation happens inevitably.
By the way, that complacency maybe is driven by a few parties, as they dismiss the inevitable future to cash in the initial benefits of offshoring production before moving to something else.
> I still have no idea why westerners assumed "Chinese can't innovate, they can only replicate".
Did they? For how often online comment sections about China need to point this out, I can't remember seeing this claim being made in reality ever. China has been the next big thing for the past 25 years. And if people pointed out that Chinese products were of low quality, well, that was certainly true. Japan and Germany were also at one point known for low quality products.
THe Chinese seem to be extremely good at taking western products and just layering on tons of incremental improvements, which make their versions that much better. It's the Western companies that actually come up with the original idea, whatever good that does them.
krackers|2 months ago
This is a good article to describe the viewpoint of Chinese iRobot competitor https://kr-asia.com/at-usd-90-per-unit-seauto-is-quietly-swe...
nobodyandproud|2 months ago
Too bad our American leaders sold us out.
_ea1k|2 months ago
Meanwhile cheap roborocks had no arbitrary limitations and more honest marketing.
I miss the optimism that this company used to have, but I won't miss the entity that they became.
lazide|2 months ago
Biggest issue has been the flood of cheap chinese units on the market - like GoPro, they had nowhere to go, and got beat on price once feature parity was achieved (which didn't take that long).
makeitdouble|2 months ago
As I understand the only countries where one could barely pull that off would be Korea or Japan, and the local makers are mostly giving up as they lose too much on cost.
rerx|2 months ago
Miele (at a more premium price point) production is even more concentrated in Germany. https://m.miele.com/en/com/production-sites-2157.htm
(Edit: No replies after 8 hours, but of course they then came in quickly after Europe woke up..)
yorwba|2 months ago
pbmonster|2 months ago
Bosch/Siemens are far larger than those, but they outsourced a lot. But even here, significant parts of the higher-end stuff is still made outside China.
jack_tripper|2 months ago
Roborock didn't win because of doing marketing, they won by being technically superior and word of mouth, in spite of lack of marketing, at least in the west.
Same how Japanese cars beat US made cars in the 1980s even though US cars had the most amount of advertising in the media. Even Steve Jobs said in the 90s that US brands have the best marketing and win all meaningless "awards by industry critics", but if you ask consumers which products are best, they all say the Japanese ones.
Chinese products are now the new Japanese. I still have no idea why westerners assumed "Chinese can't innovate, they can only replicate".
pmontra|2 months ago
It's the same with kids. They start replicating what grown up do, then they start inventing their own stuff. Not everybody of course, but here we are at a scale of million people so innovation happens inevitably.
By the way, that complacency maybe is driven by a few parties, as they dismiss the inevitable future to cash in the initial benefits of offshoring production before moving to something else.
wewxjfq|2 months ago
Did they? For how often online comment sections about China need to point this out, I can't remember seeing this claim being made in reality ever. China has been the next big thing for the past 25 years. And if people pointed out that Chinese products were of low quality, well, that was certainly true. Japan and Germany were also at one point known for low quality products.
miki123211|2 months ago
THe Chinese seem to be extremely good at taking western products and just layering on tons of incremental improvements, which make their versions that much better. It's the Western companies that actually come up with the original idea, whatever good that does them.