[charlesabarnes]

Wow, I was under the impression that these were selling incredibly well.

I started to appreciate Ford's strategy recently after they lost my faith after they killed off sedans in the US. I'm now confused again by the company's strategy

[nomel]

As with all but a few EV manufactures [1], they were losing money each sale ( >$30k)[2].

[1] https://www.carscoops.com/2025/03/only-four-ev-brands-are-pr...

[2] https://www.theautopian.com/ford-lost-36000-for-every-electr...

[api]

The only two car companies to make any meaningful profit on EVs were founded as EV companies first?

That’s not that surprising. It’s very hard to make elephants dance.

If that remains true it means all these auto companies will be dead in 25 years, or eternally strung along on government support.

If there were no tariffs or other market barriers I get the impression that BYD would bulldoze the entire world and there would be one car maker with >80% of the market.

[rootusrootus]

They were not losing money on each sale, that's silly. Your article is counting the entire EV R&D budget and extrapolating. For every Lightning they sold, the margins improved. They just did not sell enough of them to make the overall venture profitable.

[AmVess]

Sales drove off a cliff. The larger problem is that Ford has lost multiples of tens of billions trying to do EV's.

[heresie-dabord]

> Ford has lost multiples of tens of billions trying to do EVs.

To the observer, Ford has done nothing right in recent years except to build combustion F150s for US buyers.