[privong]

I thought the same thing too, when it was announced. But I suspect, in addition to the price, that not being able to buy a medium or long bed version also harmed fleet sales. The short bed being the only option is probably a pretty big limitation for groups who are buying them as fleet vehicles.

[izend]

Just speculation but maybe the fact the world is in an oil glut right now and with the prospect that Russian oil could re-enter global market causing even more glut caused Ford to believe that gasoline will remain fairly cheap compared to 2008 era for the next decade.