A lot of people are criticizing this for unnecessary complexity, but it's a little more complicated than that. I actually think it makes sense given where they are at right now. The complexity stems from Vercel and Next.js - had they used a different tech, say Cloudflare directly and architected their own systems designed to handle rapidly changing static content none of this would have been necessary. So I guess it depends on your definition of unnecessary complexity. It's definitely unnecessary for the problem space, but probably necessary for their existing stack.
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