Ford announced the Maverick, it got so much excitement that it sold out and dealerships sold for over MSRP. So in their infinite wisdom they... didn't make more mid range trucks. Ill never understand these guys.
I was interested in this truck when it came out. My in laws purchased one and queued a second one up to have two reliable (new is reliable to them) in their retirement years. The price was good, its a smaller compact truck and very good on utility. The second generation of them - the price went up, and some of the value in what the truck was vanished. Its also years behind on production. Ford doesn't seem to want to sell these.
If Chevy came out with a competitive S10 Electric style truck, I'd consider it as well.
The idea is that you make more profit selling 50,000 cheap trucks and 50,000 expensive trucks than just 100,000 cheap trucks. When you can fool a largely innumerate populace into 84-month loans with "cheap" monthly payments, overpriced vehicles are the way to go.
I paid $24k for my maverick. There were tons of dealers who had marked it up to the low 30’s and told me I’d never get one for MSRP. I said, “I guess I’ll wait.” I had to wait a whole 2 weeks.
ecshafer|2 months ago
hypercube33|2 months ago
If Chevy came out with a competitive S10 Electric style truck, I'd consider it as well.
kevin_thibedeau|2 months ago
hamburglar|2 months ago