[resca79]

I agree with the core point. I’d add that modern marketing isn’t really aiming for heterogeneity, but for eventually producing behaviorally homogeneous user clusters.Many product and tech choices today are about shaping user behavior so users become more predictable and therefore more monetizable. During this transition phase, the system tolerates (or creates) heterogeneity, but at the cost of complexity, friction, and inefficiency, which are mostly pushed onto users. In that sense, this is less about “the future” and more about engineering markets through data, with trade-offs that are rarely made explicit