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DaveZale | 2 months ago

Sadly, Morgan Stanley suggests that the release of this information may result in invoking the "Osbourne Effect." Osbourne Computer, decades ago, released information about a great new future model. This resulted in customers refraining from buying the current Osbourne model, resulting in steep losses and bankruptcy. Not to say bankruptcy will happen to Rivian, but many customers may refrain from buying the current R1 model, and instead opt for the future R2 model, which may result in a bad quarter or two for Rivian. FWIW. Rivian seems to have amazing technology in the works, but investors may be in for a bumpy ride until a successful R2 rollout ... according to Morgan Stanley (which may be conflicted by their business with Tesla).

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belter|2 months ago

>>Morgan Stanley suggests that the release of this information may result in invoking the "Osbourne Effect." Osbourne Computer, decades ago, released information about a great new future model. This resulted in customers refraining from buying the current Osbourne model, resulting in steep losses and bankruptcy.

Sadly that did not work for Tesla, and the promises of FSD next year...for the last 10 years...

hollasch|2 months ago

FSD is a software feature, planned for support on existing hardware. Over-the-air hardware updates are not so easy.

rationalist|2 months ago

I'm not sure how informed most consumers are these days.

snowwrestler|2 months ago

I was going to say the opposite: that unlike back in the Osbourne days, consumers today understand that there will always be “something better” announced soon, and they’re used to making purchase decisions anyway.