[jjpones]

>...the roles of maker and consumer tend to be more clearly separated. In contrast, among Japanese users, that line feels much more blurred.

Seeing a Japanese singer I really enjoy listening to post clips of her Valorant gameplay with her own music playing in the background was quite jarring. I couldn't imagine something remotely similar happening with a pop-singer in the West. The closest analogue that comes to mind would be D&Diesel with Vin Diesel, where he played D&D (the nerd that he is) for a youtube video with the Critical Role cast.

[underlipton]

Beyonce did a Nintendo commercial once. That was amusing.