[tuyiown]

Because nothing can beat productivity of a motivated team building code that they are proud of. The mental energy spent becomes the highest reward. As for profit, it _compounds_ as for every other business.

The fact that this is lost as a common knowledge whereas shiny examples arises regularly is very telling.

But it is not liked in business because reproducing it requires competence in the industry, and finance deep pockets don’t believe in competence anymore.