[hankmh]

That seems like a lot!

My assumption would be the best marketing, given you are a team of 1, would be demand capture campaigns. And it seems that your Capterra results bear that out.

But, your SEO agency would probably have focused on high intent keywords for demand capture, and presumably that didn’t work so well.

Anyway, seems like an interesting marketing challenge targeting a niche market that frankly I don’t know much about.

I wonder if you could target HOA management agencies rather than the association presidents. I know that many HOAs are managed externally at least from an operational perspective. That said, I know so little about the market…

[TCSoft]

This is great, thank you! I had to look up "demand capture campaigns" and that makes a lot of sense. Yes, I totally agree that property managers can be a source of growth. I'm very lucky to have a property manager user out of Michigan helping guide me with what she would need from a property management perspective. Their needs are just different enough that it will require some serious dev work and I'm "so very tired", haha. Everyone wants the equivalent of QuickBooks built-in to the software. I need something to bring back my enthusiasm from years ago.

[hankmh]

Nice, glad to know I'm not totally off my rocker. Good luck! (Also I know the "so very tired" feeling well.)