[donavanm]

Enterprise never ever mattered, and there arent enough digits available to show your “home lab” use case in the revenue numbers. Xserve, the RAID shelves, and the directory services were kinda there as a half hearted attempt for that late 90-00s AV setup. All of that fell on the cutting room floor once personal devices, esp iphone, was realized.

By the time I left in ‘10 the total revenue from mac hardware was like 15% of revenue. Im honestly surprised theres anyone who cared enough to package the business services for mac minis.

So if everything else is printing cash for a HUGE addressable consumer market at premium price points why would they try and compete with their own ODMs on more-or-less commodity enterprise gear?

[SoftTalker]

Seems like I remember the main reason Macs survived as a product at all was because you needed one to develop for iOS. That may be an exaggeration but there certainly was a time when Macs were few and far between outside of creative shops. Certainly they were almost unseen in the corporate world, where now they are fairly common at least in laptops.

[pjmlp]

Macs survived because Apple got a cash injection, survived long enough to come out with colorful iMacs with an hockey puck mouse, still running on Mac OS 8, and the iPod.

Requiring one for doing iOS development they were already back into the green.