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Android introduces $2-4 install fee and 10–20% cut for US external content links

224 points| radley | 2 months ago |support.google.com

201 comments

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hirsin|2 months ago

The apparent information gathering and brutal review process is unbelievable here. If I'm understanding this correctly, the requirement is that eg Epic Game Store must register and upload every single APK for every app they offer, and cannot offer it in their store until Google approves it, which may take a week or more - including every time the app updates.

Meanwhile they get full competitive insight into which apps are being added to Epics store, their download rates apparently, and they even get the APKs to boot, potentially making it easier for those app devs to onboard if they like, and can pressure them to do so by dragging their feet on that review process.

> Provide direct, publicly accessible customer support to end users through readily accessible communication channels.

This is an interesting requirement. I want to see someone provide the same level of support that Google does to see if it draws a ban.

gessha|2 months ago

Google and accessible customer support should not be put in the same sentence. Their history of automated neglect is beyond reproach.

modeless|2 months ago

This page only applies to apps distributed by Google Play. Not apps installed by third party stores. It's still outrageous, of course.

jacquesm|2 months ago

I want to see what the EU anti-trust organization will make of this.

halJordan|2 months ago

This has been Apple's stance for years and has been routinely brought down in courts across the globe. Why are you guys surprised.

BrenBarn|2 months ago

The fact that this is being introduced after the whole Epic/Apple thing clearly shows that the penalties in that case were not nearly severe enough and the standards set were not nearly stringent enough. The mere attempt to engage in policies like this should result in fines in the hundreds of billions.

JumpCrisscross|2 months ago

> fact that this is being introduced after the whole Epic/Apple thing clearly shows that the penalties in that case were not nearly severe enough

This looks tailor made to navigate the Epic v. Apple ruling's contours.

mdhb|2 months ago

I’d also point out in the same observation that they knew better than to try this in Europe and that their strategy of trying to hold large tech companies accountable seems to be working (with the minor caveat that it’s now official US defence policy to try and break up the European Union and US trade policy is extremely focused on the idea that nobody is ever allowed to fine a US company for breaking the law)

penguin_booze|2 months ago

This is why, when fines are imposed on corporations, they should be an integer percentage of their global turn over.

Repeat offenders should be given fines at an exponentially increasing percentage. The more and frequent you offend, the more fines you pay.

cmcaleer|2 months ago

> The following fees apply when a user completes [...] any app installs within 24 hours of following an external content link

So does this mean a malicious competitor or motivated disgruntled user could fraudulently cause millions of app installs? With the scale smartphone activity fraud farms are at these days, paying a few thousand dollars on such a service to cause a developer to spend a few million dollars on worthless installs (or a lot of resources arguing with Google) seems like a worthwhile endeavour for the motivated.

charcircuit|2 months ago

A malicous competitor could also click on their competitors ads too. Antifraud is important.

dagmx|2 months ago

I’m very curious how Tim Sweeney will react to this. This is very much not the victory lap he was hoping to take (nor are the Apple rulings)

1. I think uptake of third party stores is quite low and there’s a strong incentive to stay available on the primary store

2. The App Store model has very much been that the paid apps are subsidizing the free ones. So it’s somewhat fair to charge for using the infrastructure, if you’re not contributing into the pot (and are siphoning away from it)

3. Those per install costs are brutal. I was thinking they’d do a dollar , but at almost $4, they’re outside what most people would spend. This is a strong way to keep F2P games from instituting external payment processing.

lobito25|2 months ago

Developers pay Google to access its services. Infrastructure costs account for less than 1% of the profit margin and are practically negligible. Google acts like a pimp, obsessed with squeezing profit above all else.

charcircuit|2 months ago

>they’re outside what most people would spend

Free mobile games work via whales subsidizing free users. It may be more than the median user, but it's less than the average spend per user.

jacquesm|2 months ago

Even a dollar would be too much.

kotaKat|2 months ago

He'll be mad, because he can't sell more nearly-nude Kim Kardashian skins to 12 year olds and make his extra ten cents per sale.

mrcwinn|2 months ago

Poor Tim! Hey anyone know if I'm allowed to put my own skin store inside the Fortnite store? It's only fair.

grishka|2 months ago

I feel like many commenters are misunderstanding what this is about. This is about apps that are distributed via Google Play. It's an exception to the long-standing rules that a) all monetary transactions for non-physical items must use IAPs, and b) a Google Play distributed app can't install or ask the user to install something from outside of Google Play.

As far as I can tell, none of this applies to apps installed from elsewhere, be that F-Droid, other stores like RuStore, or just a downloaded apk. As long as the alternative store itself wasn't installed from Google Play that is, but none of them work like that anyway.

I'm not defending Google of course. Their entitlement is still insane.

schubidubiduba|2 months ago

Since Google is making sure to use all its monopolistic power for keeping Google Play the "default" app store for 99% of users, I fail to see this distinction as particularly relevant. From an anticompetitiveness perspective, that is.

TZubiri|2 months ago

A common pattern in social networks with a political identity, is that bait news stories are less scrutinized for truthfulness and more baited into raging. E.g:

Political group:Right

Social media: twitter

Headline: "the police detained a 15 yo for posting on tiktok"

Reality: "15yo called for violence on a specific event and group of people"

Pol group: left

Social media: bluesky

Headline: "young mother of 2 gets detained by ICE for speaking in spanish"

Reality: "DUI, didn't speak english, translator was used, prior records"

Reminds me of how phishing attempts play to our political identities as well, recently there was a phishing attempt were the platform said that during pride month all uploaded content would have the pride flag added or something like that.

The common pattern is that some things are ridiculous, but people want to believe that "the enemy" is as ridiculous, it's an opportunity to be enraged and vindicated that the injustice is too obvious to hold on its own. That it will all come crumbling down, or at least that any insecurities in our political positioning are reduced, and our position becomes clearer and our certainty increased.

In our case, it seems to be something very specific about external links from the play store. I can't be sure but it seems as if this rule relates to apps distributed through the google play store that in turn can download other apps. This provides an alternative agreement to the rev share model, where app stores can pay per install rather than on all future revenue.

Let's try to understand news and be on the same page before analyzing implications.

nsagent|2 months ago

Hopefully this gets slapped down hard just like Apple recently did. Both Apple and Google want to continue business as usual despite the court rulings.

dagmx|2 months ago

I think you’ve misread the Apple ruling. The appeals court has said they may charge some amount, just not the higher amount that was originally set.

The costs provided here may very well fall into the acceptable boundaries for the courts.

Groxx|2 months ago

From just this page it's rather unclear what triggers this... if an fdroid app that does not use any Play libraries has a purchaseable thing on another site, is that in scope? Do they need to add Play libraries to track it, or be smacked? If yes, it'd certainly explain their "developer verification" effort, as it's a way to enforce rent extraction.

dagmx|2 months ago

This is only for apps distributed on the Google play store. It has no bearing on fdroid.

rich_sasha|2 months ago

To me the only surprise is that anyone went for the whole "yeah it's open source, honest" all these years ago.

You don't invest millions and billions when you're Google only to give up the control and financial interest.

rock_artist|2 months ago

Google’s main revenue is ads.

Same goes for their other services.

I’d also assume with many ad-supported apps they’re also leading source of ads (also on iOS)

Another point to consider, Is they DO take fee from each device developer that includes Google App Services. So basically ALL devices with official Play Store sold by the manufacturer already pays a fee to include their store (but also that’s the only way to have official Gmail and other services users would expect when buying an android device)

KronisLV|2 months ago

> App download event: A fixed fee (subject to periodic adjustments) per install based on the app category of the linked external app being installed. The linked app category must be declared as part of transaction reporting.

> Games: $3.65

> Apps: $2.85

Isn't this dangerously similar to what Unity did with their Runtime Fee? You know, the thing that soured public opinion of them so bad that a lot of devs quit using it altogether? Or is this more of a Google holding everyone hostage situation?

lobito25|2 months ago

The extortionists are at it again

modeless|2 months ago

Wasn't Apple just slapped down for exactly this in court, for the second time? They're really both going to fight this to the bitter end kicking and screaming like toddlers, aren't they.

https://www.courthousenews.com/ninth-circuit-confirms-contem...

dagmx|2 months ago

I would suggest reading the ruling and not the headline.

The ruling specifically states that Apple can charge a fee , just not the fee they had previously chosen of standard rates minus 3%.

It may very well be that googles pricing structure fits in the realm of what the courts deem as fair.

mitjam|2 months ago

I don't quite understand how this would affect apps for SaaS and cloud services (if at all). Examples:

I use Azure's app to launch a VM on Azure.

I access content purchased as part of a SaaS subscription (eg. Sofa Tutor in Germany).

0xbadcafebee|2 months ago

Why is anyone still developing for these stagnant walled gardens?

concinds|2 months ago

"anyone" is 2 groups:

- indies who mostly don't care about the 15%

- the huge corpos (Netflix, Spotify, Amazon, game studios) who want the 30% to be 0%. They're the only ones who cares about these disputes. Yawn.

dontdoxxme|2 months ago

Most users don’t see it that way.

groundzeros2015|2 months ago

Customers are willing to pay for software

umrashrf|2 months ago

why people keep buying android or google devices?

Why don't they buy alternate devices without android or google?

travisgriggs|2 months ago

Is it too much to hope for some fin-syn restoration? And not just for TV, but for all digital content. Make it, or distribute it, but never both.

sschueller|2 months ago

Tell me you are a monopoly without telling me you are a monopoly.

How much longer until something is finally done? Do laws no longer apply in the US?

Ma Bell never got this far but I guess being a state owned entity was the actual problem not the consumers getting screwed.

heavyset_go|2 months ago

This is just egregious, Google can't be split up fast enough and antitrust laws need to be enforced.

m463|2 months ago

I'm wondering if there was a FSF or GNU "store" (all software $0), would there be costs?

rbits|2 months ago

So F-Droid?

ycombinatrix|2 months ago

Doesn't this violate the court order?

jacquesm|2 months ago

Has that ever stopped them?

827a|2 months ago

Google attempting to claim any percentage of revenue from an external transaction will never happen. I believe the current situation with the App Store is that Apple has been barred by US courts from attempting to charge a fee similar to this; though they still do in the EU. USG antitrust, especially in the current admin, hates Google, far more than Apple; this structure will never survive being challenged.

Charging a reasonable fee for the installation of an app can be, IMO, a fair and reasonably cost-correlative way for app store providers to be compensated for what few services they do provide application developers. That's within an order of magnitude of how much bandwidth would cost, if they were paying market cloud rates, and certainly there are other services rendered, like search indexing.

I would emphasize to the people at Google, however, that your customers bought the phone, which came with the operating system, and thus ethically the core technology your application developers depend on has already been paid for. In Google's case, this happens through Samsung/etc's Android licensing; a relationship which landed them on the wrong side of antitrust lawsuits in the US quicker than Apple's racket did. They dip further by charging developers a direct fee to publish on their stores ($100/year for Apple, $25/one time for Google). Attempting to triple-dip by "reflecting the value provided by Android and Play and support our continued investments across Android and Play" convinces exactly no one of your benign intent; not your investors, nor the US Government, nor consumers, nor developers. The only person who may be convinced that any of this makes any sense is some nameless VP somewhere in some nameless org at your mothership, who can pat themselves on the back and say "at least its legal's problem now". Its possible no one at all in this business unit remembers what the words "produce value" even mean, let alone have the remote understanding of what it takes to do so. Exactly everyone who has ever interacted with it know this; your CEO certainly knows this, given how much investment he's made into AI and not into the Play Store. Continuing to cause so many global legal problems, for such an unpromising, growth-stunted business unit, is not generally a good recipe for keeping your job or saving your people from layoffs.

dagmx|2 months ago

Your statement here is incorrect, or rather out of date. The courts have reaffirmed that they may charge a fee for external payment processors.

> I believe the current situation with the App Store is that Apple has been barred by US courts from attempting to charge a fee similar to this;

HeavyStorm|2 months ago

I think this needs more attention. It's very predatory (almost $4 for linking to a game install?)

systematizeD|2 months ago

Just do progressive tax like Valve do 30/25/20 or/ 15%

Schiendelman|2 months ago

Both Apple and Google have done that for years.

timnetworks|2 months ago

Reminder: 90% of the functionality a user needs is available via the web (pwa).

woodpanel|2 months ago

Well in hindsight, that „Don’t be evil“ turned out to be such a blatant in-your-face lie shouldn’t come as a surprise when dealing with Epstein vicinity enjoyers.

moomoo11|2 months ago

99% of consumers don’t give a shit.

Find something better to do with all that effort. Holy shit. Leave Google alone, unironically.

brazukadev|2 months ago

I can't believe we got to the point people are throwing random tantrums to defend Google without even using arguments.