It’s a headless CMS. One place where editors can store and edit content, which is then exposed through a REST API so you can use it in your website, app, emails, etc…
Huge companies use it to centralise marketing copy and media.
Not just huge companies.. lots of web agencies [1] and mid-sized businesses use us to manage their web presence, mostly for the same reason: building custom sites quickly without the hassle of maintaining software. We’re not really optimized for huge websites (or customers).
steffoz|2 months ago
[1]: https://www.datocms.com/partners/showcase