[mdasen]

They almost certainly plan to invest in the technology. One of the biggest threats to Nvidia is people developing AI-centric ASICs before they get there. Yes, Google has their TPUs and there are others around, but it's early on.

In some ways, it's not about eliminating a competitor. It's about eliminating all the competitors. Nvidia can use its resources to push AI ASICs farther faster than others, potentially cutting off a whole host of competitors that threaten their business. Nvidia has the hardware and software talent, the money, and the market position to give their AI ASICs an advantage. They know if they don't lean into ASICs that someone else will and their gravy train will end. So they almost certainly won't be abandoning the technology.

But that doesn't mean that it'll be good for us.