[dwringer]

Fair enough, but I was interpreting it as "hopefully, but not necessarily". Some would say there's no such thing as bad publicity!

[gaigalas]

You need talented people to turn bad publicity into good publicity. It doesn't come for free. You can lose a lot with a bad rep.

Those talented people that work on public relations would very much prefer working with base good publicity instead of trying to recover from blunders.