[philangist]

So what would you say should be in the effective playbook for selling going into 2025?

Also running a small consultancy firm like OP and coming from a technical background, building an effective sales motion is the hardest challenge.

[AznHisoka]

If its in a playbook, its already ineffective. Use your own creativity to do something that isnt scalable or in any best how-to guides or books is a good start