[rebolek]

Who names their company Sauron? Are these people totally evil?

[triceratops]

Also, why is Tolkien's estate seemingly twiddling its thumbs while all these companies use its intellectual property? Or does the estate get licensing fees?

[xenospn]

They have no claim, unless you create another literary character or something in the likeness of the original character. Naming a company after a fictional character is not an issue.

[ohjeez]

...and geez haven't these people read any other books?!

[mrandish]

Yeah, I have a feeling rebranding might be in their future. As one of the somewhat rare crossover people who are both technical but with some marketing chops, it never ceases to surprise me how branding can elude some people who are technically brilliant.

[kentbrew]

Right, right, because Sauron's home had really great security. :/

[catigula]

>build what they envisioned as a military-grade home security system for tech elites

It must be feel so good lording over the plebs as a fiery eye.