I guess when people stop believing them. Until then, they're words from a visionary that's building the future, who can get some things wrong / be over zealous etc. When people stop believing him, they become lies.
To be "mere puff", the claim needs to be so obviously untrue that no reasonable bystander would suppose it to be meant literally.
But Musk often acts as if he does actually intend to be taken seriously. In the case of the current story, consider the marketing resources Tesla have poured into their previous "Battery Day" events and look at the press reaction; it's clear that at least some people believed that the claims stacked up.
A quick search of the hn archives for "4680" shows a similar picture. Yes, there were always some sceptical voices, but they were often shouted down as being from people motivated by an anti-Elon grudge. Nevertheless, the sentiment tended to be overwhelmingly positive with many posters actively reinforcing the hype.
Now, whether or not a self-selecting sample of hn posters can be seen as "reasonable bystanders" is certainly debatable - but it does seem that we're getting close to the point where Musk is going to have to start branding those who believe him as being exceptionally gullible in order to escape a charge of misleading advertising.
cosmicgadget|2 months ago
(https://en.wikipedia.org/wiki/Forward-looking_statement)
vrosas|2 months ago
effdee|2 months ago
spwa4|2 months ago
Now excuse me while I go check on where my 2016 full-self-driving Tesla car. It was supposed to pick me up 9 years ago, something must have happened.
epolanski|2 months ago
nkrisc|2 months ago
b00ty4breakfast|2 months ago
The map precedes the territory
spiderfarmer|2 months ago
mmmm2|2 months ago
eru|2 months ago
Mr Musk is a strange fellow indeed, but he's not guilty of all the vices and sins. Just plenty enough of them.
yibg|2 months ago
ChrisGreenHeur|2 months ago
mr_mitm|2 months ago
roryirvine|2 months ago
But Musk often acts as if he does actually intend to be taken seriously. In the case of the current story, consider the marketing resources Tesla have poured into their previous "Battery Day" events and look at the press reaction; it's clear that at least some people believed that the claims stacked up.
A quick search of the hn archives for "4680" shows a similar picture. Yes, there were always some sceptical voices, but they were often shouted down as being from people motivated by an anti-Elon grudge. Nevertheless, the sentiment tended to be overwhelmingly positive with many posters actively reinforcing the hype.
Now, whether or not a self-selecting sample of hn posters can be seen as "reasonable bystanders" is certainly debatable - but it does seem that we're getting close to the point where Musk is going to have to start branding those who believe him as being exceptionally gullible in order to escape a charge of misleading advertising.
adonovan|2 months ago
Jare|2 months ago
rchaud|2 months ago