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austinpena | 2 months ago

unlikely but they should check their invalid click rate to be sure

discuss

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reconnecting|2 months ago

Invalid click rate is not always a reliable metric.

I've been dealing a lot with click fraud on Google Ads, and it's usually hard to detect it without special tools.

austinpena|2 months ago

What’s your experience?

Off the shelf click fraud software (for search) has never been ROI-positive for me when I run in A/B tests.

Fou analytics is a fun tool though for social/native etc