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Yeah, as someone who spends a lot of money every month buying Meta ads, I had that thought looking at some of the article's examples.

But in its current form, I think that may happen mostly for very direct-response ads, while creating branding problems that would be expensive for many companies in the long run.

Also, some of the AI-generated creatives and copy that Meta has suggested to me actually misleads or flat-out lies about what is being advertised. Which makes me wonder if the American FTC will go after some companies for running misleading ads at some point, if they are not careful about what suggestions they accept (the ad manager UI currently makes it extremely easy to accidentally approve something you shouldn't).