[charintstr]

Having experience inside Metas culture, it is extremely metrics driven, sometimes without regard to side effects of optimizing a primary goal. So if someone was measuring their job performance on optimizing site-links then it’s very likely this could be happening.

[bradlys]

A lot of people are also assuming intentional malice here when incompetence/lack-of-care is the main issue.

If people saw how things are done at Meta, you wouldn’t be surprised. A lot of the stuff is functionally broken due to a lack of care from the top level. Your VPs and above just do not give a shit about quality whatsoever. This thing fucking prints money like crazy. Also, preventing loss of revenue and/or customer satisfaction is not a top level priority.

I think people also don’t understand how much bigger companies spend. They absolutely dwarf all the smaller businesses out there and Meta doesn’t have a ton of interest in spending time on customers who are just as likely to go out of business next year as they are to increase their budget a tiny bit.

And the top businesses have a completely different flow. These guys are spending hundreds of millions to billions - not a 100k over several years lol.

[jfil]

No, Meta doesn't get a pass on this one after "Jedi Blue" and faking video viewing metrics. These guys are criminals.

Generally, media buyers/advertisers are clueless when it comes to ad fraud. The big platforms have made a lot of money by abusing this fact. (I have over 15 years of experience in online marketing, on the advertiser, publisher and ad-network side. )

[blargey]

Lack of care is malice, though. Hanlon's razor only applies if they would aspire to do better but lack the awareness/capability, not if they'd happily accept the tradeoff.