[sgustard]

I just Googled "kids magic show in Durban" and his ad showed up in the top slot (sorry if this post has swamped your ad bill); and as a bonus, the Gemini AI blurb also touted him: "For kids' magic shows in Durban, look for local entertainers like Big Top Entertainment..."

Doesn't seem like the issue is he's being outbid by international conglomerates with million dollar budgets. Maybe the kids magic show market has cooled in South Africa? Or users have left Google? Curious what we are to conclude here.

[wouldbecouldbe]

Google ads are very time & location dependent, the fact that it's showing to you might be a bad sign since you are most likely not close to Durban and this seems like an ad you only want to run locally.

[tomjuggler]

Yes our ads were geo-fenced when I had them on. We have always had a good web presence, I think the conclusion is that nobody looks for services on Google, and our reliance on it above other channels is now no longer viable

[dloy]

If I google for kids show in Durban, even if not from Durban, I want to see Durban related results.

[tomjuggler]

There is no ad - that's organic. Money ran out day before yesterday