[jmrm]

The response is ChatGPT.

They're going to add ads to their responses (if they didn't added it already), and people use it as search engine.

[ojosilva]

Google is in that game too with "AI Mode", stealing traffic from ChatGPT.

But as OP and other threads here highlighted, the other ~half of the gold sits in more fenced communities like WhatsApp, IG, Telegram, and other messaging and non-digital communities that are getting their "news" and "information" from viral shorts from IG, TikTok and YT Shorts.