Beyond the other comments denouncing it as AI slop, it’s fundamentally wrong. GMV aka marketplace thru-revenue is strictly defined by accounting standards and most tax offices (including the IRS and ATO). It’s not something you just decide to have. One of the core principles of it is that the consumer is aware that the revenue will flow through (eg, if buying something on Etsy/Amazon, that is obvious while others like Uber are more contentious). Using a different model provider is unlikely to pass the test.This would’ve been a fascinating article if written by an accounting expert but is unfortunately just slop.
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