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Unfortunately, just changing ad platforms is no magic bullet. Tiktok advertising is no easier to ramp up on, in fact it will probably be more difficult and expensive.

If are worried about the significant expense and high risk of paid ads, which is very reasonable, I recommend you do not do paid ads at all.

I think a better alternative for you is to learn to create organic content, e.g. videos for IG and tiktok, or text posts for platforms like X. And learn to stimulate sales of your app that way.

This also has a long learning curve, but dodges the financial risk of paid ads. Once your organic content is dialed in enough to make consistent profit, you'll be much better positioned to start with ads and be successful.

Good luck!