[goatsi]

All ads are searchable. They found the exact words and phrases that regulators used and then made sure those were clean.

>As a result, Meta decided to take the tactic global, performing similar analyses to assess “scam discoverability” in other countries. “We have built a vast keyword list by country that is meant to mimic what regulators may search for,” one document states. Another described the work as changing the “prevalence perception” of scams on Facebook and Instagram.