I would absolutely love for this proposed blocker to happen, but I have zero faith in it actually happening given the user-centred nature of this feature and the user-hostile origin of Mozilla's funding situation…
It's also pretty challenging since they're not OS-level windows any more.
It's the same problem as video ad blockers and YouTube: the ads/sponsorships have just become embedded in the main stream so they're much more difficult to obviously delineate from the actual video.
Although to be fair YouTube itself has started to defeat those - they put a little white dot in the timeline when the ad finishes.
I'm not sure how they do it but I think AI could pretty easily detect current ad transitions. Especially when combined with data about which bits of the video most people skip.
I think it'll lead to sponsorships being much more integrated into videos rather than a sponsorship segment. Or possibly people will switch to much shorter segments like LTT does.
I never really understood why they want long segments anyway. Shorter ones mean I'm much more likely to actually see it.
s3graham|2 months ago
It's the same problem as video ad blockers and YouTube: the ads/sponsorships have just become embedded in the main stream so they're much more difficult to obviously delineate from the actual video.
quink|2 months ago
IshKebab|2 months ago
I'm not sure how they do it but I think AI could pretty easily detect current ad transitions. Especially when combined with data about which bits of the video most people skip.
I think it'll lead to sponsorships being much more integrated into videos rather than a sponsorship segment. Or possibly people will switch to much shorter segments like LTT does.
I never really understood why they want long segments anyway. Shorter ones mean I'm much more likely to actually see it.
econ|2 months ago