[englishspot]

ford in particular seems to only ever give up on everything. they couldn't compete on compacts, so they killed the focus and fiesta. they couldn't compete on EVs, so they killed those too. next thing you know toyota will start carving away at the F-150's market share and they'll kill that, too.

[eunos]

Probably not the correct way to see it, but compared to new car makers like Tesla, BYD, Xpeng and so on, Ford seems not doing anything. The formers invest heavily on softwares, robots (in house or funding external cos), ADAS, remote sensing etc. I don't see giant legacies doing the same.

[moogly]

Ford's only move seems to be to form "skunkworks" teams, like the one that produced the Mach-E (not a bad car), and they started another one recently. But if the output of that is a single model and not the entire future platform direction, it seems like the wrong approach to me and it's more highlighting a symptom of the majority of the company being rotten.

[englishspot]

> Ford seems not doing anything

honestly it really does seem that way. the impression I'm getting is farley just wants to make as much money as he can off of whatever's left of ford and leave. I mean, what kind of leader goes "wow I drove my competitor's car and it's freaking great, I give up!"?

compare this with toyota's CEO. they easily could've just coasted on corollas, camrys and RAV4s forever. nope, here's a new beastly supercar on the way!