The so-called Arab spring has shown us how manipulation works by using favored slogan words that bypass our logic. Islamists often repeat a hilarious slogan: ‘Islam is the solution’. Don’t worry about questioning ‘solution to what’, or ‘how’. Illiterate or lesser educated people will support that identity factor that may also attract educated folks.
This way language could also be seen as a tool for reduction. Complex realities are messy, but language allows us to "package" them into neat little boxes as with politicians and preachers as great examples. They come up with slogans as solutions: A weak idea can be turned into a catchy three-word slogan. It feels powerful because it’s easy to remember, even if it doesn't actually solve the problem. Language also uses metaphors and "loaded" words to bypass our logic and go straight to our feelings. Once you're emotionally invested, you stop checking if the idea actually makes sense, it sounds like common sense.
Now which one for of language is the most effective: Spoken, Printed, digital?
chvgchvg|1 month ago
Every form of language is super effective. But I believe if 100 people around you say the same idea, and only 5 oppose it, you will believe the 100 people. Since digital media is so easy to upscale to thousands, and even millions of users, I believe digital language has the biggest capability of making a change (good or bad (often bad imo)).
unknown|1 month ago
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therobots927|1 month ago
Sam6late|1 month ago