[michalc]

> why not remind people of the purpose?

To answer this, I suspect that trying to change what certain words/phrases mean to people en-masse is extremely difficult, to the point of impossibility in most cases. However, we each have the power to be clearer in the words we use so they are understood by the people we're communicating with.

> engineering quality matters

But also, this to me suggests that there is some sort of absolute definition of quality, but it's much more nuanced. Nothing is inherently "bad quality", but instead has certain consequences, which may or may not happen or may or may not be acceptable in certain circumstances, and you might not even know what these are until the future. This I think is the point I'm trying to make - there is no absolute definition of engineering quality, and I suspect the term "technical debt" all too often suggests there is.