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jinushaun | 1 month ago

Out of sight. Out of mind.

Leaving retail to go direct to consumer was crazy. On and Hoka took over those empty shelves. They lost mind share.

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PaulHoule|1 month ago

I was never a big fan of Nike shoes but there was a time I loved the socks and underwear and if I was working in LA or NYC I would usually go down with a light loadout, buy a cheap canvas bag, and load up at the Nike store.

My understanding was that any Nike stuff you found online was fake, I guess Dick's Sporting Goods in person was legit, but no way I'd buy any of it from AMZN, Ebay, any of that.

If I was getting it online I'd get it straight from Nike. So I was comfortable engaging with Nike DTC but... they changed the product and it went from great to meh so I moved on.

Those mass-market premium brands though are ground zero for fakes. If I was buying Ralph Lauren perfume I'd be worried about fakes, if it was Maison Margiela I would assume neither the scammers or the people who buy fakes had ever heard about it.

is_true|1 month ago

I miss the "cushion" socks. The new one are just bad.

_DeadFred_|1 month ago

Nikes direct to consumer also wouldn't ship to PO boxes. Another self introduced market shrink.