[maguay]

I have a longstanding suspicion that paying for internet service makes people feel like they've paid for everything on the web, and thus expect it to not cost more after that initial fee. That the companies who provide software and content online are, generally, not at all connected to their ISP isn't necessarily intuitive to the average person outside of tech.

That's increasingly changed, thanks to some combination of Netflix and other consumer-facing subscriptions, the App Store's easy payment mechanisms, and in-app purcahses for digital goods in games spilling over into the real world. There's still more mental friction to paying for things online and more expectation of free by default, for most people, in tech than in the real world.