[mgfist]

I don't think corporate profits are the reason Apple has shitty UX because it's hard to argue how shitty UX correlates to higher profit, especially when it costs more to create a shitty UX than to keep the good one you already have.

I reckon it's more that some Apple VP has to justify their million dollar equity package by creating work for their org, because otherwise why should you still have a job?