[Rumudiez]

marketers are not designers and vice versa. of course the press release is going to be melodramatic no matter what the designers thought, or were told

[gyomu]

“Marketers are not designers” is fine, except it was the designers themselves pushing the marketing drivel in those videos.

[acdha]

Who was driving that, though? If the project has high-level management buy-in, the people in the scripted videos are going to be on message if they want to stay employed.