Going Live On Google Play: A How-To Guide For Android Developers

[espinchi]

Very shallow guide, IMO.

There is much more to do in order to do a successful launch, such as:

  - Pick a good name
  - Choose the right keywords and structure for the description
  - Analyze your competitors and pick your keywords accordingly (head-to-head confrontation? Or better target your own subniche?)
  - Prepare appealing screenshots
  - Make sure the logos and other promotional images look professional (a hundred bucks from a good designer can go a long way)
  - Set up a coming soon page and try to grab e-mail addresses (way before launch, of course)
  - Prepare the docs and templates to eventually outsource the customer support (and even the development)
  - Maybe buy some ads
  - Do cross-promotion from your other apps
  - Maybe set up some partnership for cross-promotion (if it's your first app)

There's also a lot to say about trade-offs for launching soon versus having an appealing MVP product, about targeted marketing, usability, ...

[adrianr]

I agree, the article it's pretty shallow. It mentions some unrelated topics without getting to the point.

[wtracy]

"It’s important to test on every device you can get your hands on and make sure to test across a variety of screen sizes, OSes, makes and models. We’ve listed six devices in the checklist as a good starting point."

I sure don't see this list of six devices anywhere.

[mvkel]

This is advertorial for App Annie.

The line between content and ads is getting extremely gray.

[9wymanm]

I think the point of the article is to channel subscribers for the author's "App Annie" service.

[BaconJuice]

Appreciate the share. Thank you.