Their ceo just did an interview on stratechery where he defends this choice. Something about their software being better and wanting to control the whole experience. Doesn’t mean much if you lose customers before they enter your showroom.
I don't think these CEOs get how actively user-hostile the "wanting to control the whole experience" is. We as users are saying we want to control of our devices, and they are saying "that isn't the experience we want you to have - even if it is the one you want."
pseudosavant|1 month ago