[TechRemarker]

“You DO need consent for: Third-party tracking cookies like Google Analytics, Facebook Pixel“ Since most websites use GA then yes most need the banners. You could say most sites don’t need GA but that’s a different argument.

[stevenkkim]

GA is free while Fathom and Plausible are not. I think that's the main reason why GA is so popular and therefore why most sites need cookie consent banners.

[metabagel]

That’s the argument made by the article.

[pixelat3d]

Which is why this article has no value. The title is completely disconnected from market reality